Pricing that scales with your paranoia
Every plan gets automatic fetching, AI strategy reads, unlimited team members and all 15 languages, and Agency, Max and Ultra add full whitelabel. You just choose how many competitors to watch, and add extra monitors to any plan whenever you need them.
Rival Ads plans and pricing
Starter
Keep your closest rivals honest. Perfect for founders watching the competition.
14 days free
- 2 competitor monitors
- Weekly ad fetching
- Monthly AI strategy read; detected changes can bring the next read forward once 14 days have passed since the previous read
- Instant new-ad email alerts
- Real creatives & exact ad copy
- Started / stopped / continued diffs
- Weekly email digest
- Team, projects & client access scoping
Growth
Track your whole category. The sweet spot for in-house marketers.
14 days free
- 6 competitor monitors
- Weekly ad fetching
- Monthly AI strategy read; detected changes can bring the next read forward once 14 days have passed since the previous read
- Instant new-ad email alerts
- Real creatives & exact ad copy
- Started / stopped / continued diffs
- Weekly email digest
- Team, projects & client access scoping
Scale
Serious coverage for brands fighting on multiple fronts.
14 days free
- 12 competitor monitors
- Ad fetching every 3 days
- Weekly AI strategy read
- Instant new-ad email alerts
- Real creatives & exact ad copy
- Started / stopped / continued diffs
- Weekly email digest
- Team, projects & client access scoping
Agency
Monitor competitors for every client you manage.
14 days free
- 30 competitor monitors
- Ad fetching every 3 days
- Weekly AI strategy read
- Instant new-ad email alerts
- Real creatives & exact ad copy
- Started / stopped / continued diffs
- Weekly email digest
- Team, projects & client access scoping
- Full whitelabel + custom domain
Max
For agency networks and multi-brand groups tracking every market they compete in.
14 days free
- 75 competitor monitors
- Ad fetching every 3 days
- Weekly AI strategy read
- Instant new-ad email alerts
- Real creatives & exact ad copy
- Started / stopped / continued diffs
- Weekly email digest
- Team, projects & client access scoping
- Full whitelabel + custom domain
- Priority sync queue: your fetches run ahead of other workspaces' queued work
Ultra
For large agencies and brand portfolios watching whole categories across every market.
14 days free
- 150 competitor monitors
- Ad fetching every 3 days
- Weekly AI strategy read
- Instant new-ad email alerts
- Real creatives & exact ad copy
- Started / stopped / continued diffs
- Weekly email digest
- Team, projects & client access scoping
- Full whitelabel + custom domain
- Priority sync queue: your fetches run ahead of other workspaces' queued work
What you get without paying extra
Plans differ in how many competitors you watch and how often we check. The first four come with every plan, and whitelabel with Agency and above.
Six ad libraries
Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Pinterest, tracked side by side in one workspace.
AI on every ad, no credits
Every new ad is read automatically: the transcript of a video, the text on screen, the hook and the angle. There are no AI credits to buy or run out of.
Unlimited team members
Invite the whole team and every client. No per-seat fees on any plan.
API and MCP server
A REST API and an MCP server for Claude, ChatGPT and your own agents, on every plan.
Whitelabel from $99
Your logo, colors and sender name, on your own domain with automatic SSL, from the Agency plan.
What tracking competitors costs elsewhere
The monthly price to follow 5 or 25 competitors' Meta ads on each tool's cheapest plan that allows it, and what that comes to per competitor.
| Tool | 5 competitors | 25 competitors | Ad libraries it tracks |
|---|---|---|---|
| Rival Ads | $49 (Growth)$9.80 per competitor | $99 (Agency)$3.96 per competitor | Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Pinterest |
| Foreplay | $175 (Workflow)$35 per competitor | $459 (Agency)$18.36 per competitor | Meta |
| Atria | $159 (Core)$31.80 per competitorCore has no AI insights | $159 (Core)$6.36 per competitorCore has no AI insights | Meta, TikTok |
| Adnova | $150 (Plus)$30 per competitor | $150 (Plus)$6 per competitor | Meta |
| BigSpy | $159 (Growth)$31.80 per competitor | $159 (Growth)$6.36 per competitor | Meta, Google, YouTube, X, TikTok, Pangle |
| Panoramata | $99 (Startup)$19.80 per competitor | $179 (Professional)$7.16 per competitor | Meta, TikTok, Pinterest, Google Display, YouTube, LinkedIn |
| Swipekit | $39 (Basic)$7.80 per competitor | Not offered (15 brands at most) | Meta |
Prices from each vendor's own pricing page on 1 November 2026, in USD, billed monthly; most tools, Rival Ads included, cost less on annual billing. On Rival Ads, each competitor you also follow on another ad library uses one more monitor.
Questions, answered
What exactly is a monitor?+
A monitor is one competitor on one channel — their Facebook page on Meta, their domain in the Google Ads Transparency Center, or their advertiser profile on TikTok, LinkedIn, Microsoft Ads or Pinterest. We fetch every active ad it runs, with creatives, copy, links and metadata, automatically. Tracking one competitor on two channels uses two monitors. Microsoft Ads coverage is limited to EU/EEA impressions.
Do I need to connect my ad accounts?+
No. Rival Ads reads the public ad libraries Meta, Google, TikTok, LinkedIn, Microsoft Ads and Pinterest are required to publish — no ad account access, no permissions, and your competitors never know. The one exception is LinkedIn, whose official Ad Library API just needs any team member's LinkedIn sign-in to authenticate.
How fresh is the data?+
Starter and Growth fetch every 7 days; Scale, Agency and Max fetch every 3 days. Admins can hit Sync Now any time for an on-demand refresh on any plan.
What does the AI analysis include?+
Claude reads the diffs and the actual creatives, then writes a strategist's summary: creative-style shifts, copy-angle changes, offer changes, which new ads matter, and concrete recommendations for your team. Starter and Growth are guaranteed monthly; a start or stop found by a source check can bring the next read forward once 14 days have passed since the previous read. Scale, Agency and Max are guaranteed weekly.
Can my whole team use it?+
Yes — every plan includes unlimited team members. Admins see everything; members see only the monitors you assign to them. Weekly digest emails follow the same rules.
Which languages does Rival Ads support?+
Fifteen, on every plan and at no extra cost: English, French, German, Spanish, Italian, Dutch, Polish, Portuguese (Brazil), Turkish, Japanese, Bahasa Indonesia, Afrikaans, Czech, Slovak and Romanian. Set one for your workspace, let each teammate choose their own, and pin a different language to a client's project or to a single share link — their dashboard, emails, share links, PDF reports and copy sheets all follow. Your competitors' own advertising is never translated: their copy, hooks and transcripts stay in the language they ran in.
What does whitelabel include?+
Everything: your logo, brand colors, product name, sender name on emails, and your own custom domain with automatic SSL. Your clients never see Rival Ads. Whitelabel is included on the Agency, Max and Ultra plans.
Can I add more monitors without changing plan?+
Yes. Add extra monitors to any plan from Settings → Billing for $3 each per month, with a volume discount the more you have: 10% off 10 or more, 20% off 25 or more and 30% off 50 or more. Change the number whenever you like; the difference is prorated. On an AppSumo lifetime deal, extra monitors are $10 each, paid once and yours for life, with the same discount on larger purchases. Either way they fetch and get AI reads on your plan's schedule.
Are the API and MCP server included?+
Yes, on every plan. Workspace owners create API keys in Settings → Developer for the REST API and the MCP server. Requests per minute, per key: 600 on Starter and Growth, 1,200 on Scale, 1,800 on Agency, 2,400 on Max and 3,000 on Ultra. AppSumo Tiers 1 to 5 get the same as Growth, Scale, Agency, Max and Ultra.
Can I change plans or cancel later?+
Any time. Upgrades apply immediately, downgrades at the end of your billing period, and cancellation keeps your data safe so you can come back.
Is there a free trial?+
Yes. The first 14 days are free on every plan. Add your card, pay $0 today, and the first charge lands 14 days later. We email you 3 days before it, and if you cancel before then you pay nothing.